Why do some franchise brands take off?

how to franchise

It is always incredible to see a new brand hit the market and in a short time period take over an area or industry segment.  It almost seems effortless for some franchise systems that get a foot hold in a market and establish themselves over night.  Why is it that some franchises catch hold so quickly and others just don’t get momentum?

First it seems to be driven by a competitive differentiator that others in an industry space just don’t have.  Creamistry, an ice cream brand, delivers ice cream products to customers with a proprietary liquid nitrogen system and creates an experience for the customer, Jimmy Johns used aggressive marketing and a hard push to millennials and younger generations to compete with the sub sandwich market and systems like Hampton Inn offered value and professionalism at a price point not seen in the hotel franchise segment while Restoration 1 utilized a unique marketing and sales model to generate business in the restoration franchise field.  All of these brands set a new norm for their market segment and created a competitive advantage for their franchise. 

These high growth franchise brands committed to marketing and branding.  They look, feel, smell and exude professionalism in all of their marketing and branding.  The website looks great, brochures are high quality and signage is sharp.  When you see a brand that is on fire, you recognize it immediately and with only a glance they create an impact on you.  Investment in branding and then in the franchise marketing plan take these businesses forward quickly in the franchise market.  

Great operating models are inherent in any systems ability to scale and grow into new markets.  Quick moving franchises have solid unit level economics and deliver a consistent customer experience in their locations.  The product looks, feels and tastes the same whether you are in San Antonio or Los Angeles.  Operators and employees are running the business to a solid set of operating protocols and are enthusiastic to be part of the brand.   Company culture is apparent in not only corporate stores but also throughout the franchises locations.  

All together, great franchise brands come from all industry segments and areas of the world.  It seems to take a leader with vision, the aptitude for growth and a willingness to sacrifice short term profit for long term gain.

Contact us if you’ve ever thought about franchising your business; Chris.conner@fmsfranchise.com

Franchise Marketing Systems Client Growth

growth image 1252016The Franchise Marketing Systems suite of brands has expanded to include some truly global franchise systems.  The excitement around the franchise industry and potential for growth in franchising has continued to drive more companies into the ever-expanding franchise industry.  With that energy around the business, Franchise Marketing Systems client’s have experienced record growth in 2015:

http://www.franchisemarketingsystems.com/blog/the-most-performing-franchises-of-2015-franchise-marketing-systems/

The franchise industry in 2016 should have another strong year despite oil driving the stock market down and the pending presidential election.

 

Chris Conner: Franchise Development

The art of franchise development is one that takes time and effort to define.  Good franchises are composed of strong systems, dedicated marketing models, great training platforms and good brands.  Most importantly they always include solid leadership who understand the value of scaling a business.

Christopher Conner has spent almost over 12 years in the franchise consulting field working with small businesses to expand and grow their concepts through franchising and has truly seen the good, bad and ugly in the franchise process.  What is it about franchising that brings out the worst in some business owners?  We read about the lawsuits, angry franchise owners, online rants about some conflict between franchisors and franchisees along with a myriad of other issues that seem to stem from the franchise expansion process.  The fact is that some business owners just aren’t made for franchising.

http://www.franchisemarketingsystems.com/our-team/christopher-james-conner-president-franchise-development/

In Mr. Conner’s experience and time with several hundred different business owners transitioning into the franchise model, there have been some evident truths to the process which have become apparent.

  1. Franchisors need to be patient….and some business owners just don’t have the time or ability to wait.
  2. Business owners who wish to franchise a business need to be long-term, value-oriented professionals.  The franchise business is all about seeing where the voyage is headed, not focused on the mile markers along the way.
  3. Franchising requires strong relationship skills, a good franchisor knows how to get people to like them and then keep that relationship past the sale.
  4. Great franchisors are always looking for ways to add value to the franchise relationship and will continue to invest in the long term vision for the overall business.
  5. Business owners who “Get It” understand that the profitability you make from one or two businesses doesn’t add up to much when compared with the potential for true scale through franchising.

Safari Run Franchise on Blog Talk Radio

Safari Run on Blog Talk!

Join us for a blog talk radio program on the Safari Run franchise. Christopher James Connor will be on the program with host, Paul Vann.

Safari Run is a unique, cutting edge business that is designed to provide children with a fun, intertaining place where they can learn about nutrition, fitness, and healthy life styles.

Click on the link below to log into our radio program!

http://www.blogtalkradio.com/paullawrencevann/2010/07/08/franchise-marketing-systems-christopher-conner-dis

Franchise Marketing Systems is Growing

With the Addition of James Conner to the FMS team, the consulting operation has added an experienced business person with over 30 years of experience in International business work. James Conner is based out of Chicago, IL and brings an MBA from Thunderbird School of Business in Arizona.

Building Strong Franchise Marketing Systems to Franchise Your Business

Building a strong online presence is crucial for any business, and it’s especially important for franchisees. With a strong online presence, franchisees can reach a wider audience, build brand awareness, and drive more sales. Here are some tips on how to build a strong online presence for your franchisees:

  1. Develop a comprehensive online strategy: The first step to building a strong online presence for your franchisees is to develop a comprehensive online strategy. This strategy should include a clear understanding of your target audience, your brand message, and your goals for your online presence. Your strategy should also outline which channels you will use to reach your target audience, such as social media, email marketing, SEO, and PPC advertising.
  2. Provide a consistent brand message: One of the most important elements of building a strong online presence is providing a consistent brand message. This means that your franchisees should use the same brand voice and visual identity across all their online channels. This will help to build brand recognition and make it easier for customers to identify your brand online.
  3. Create a user-friendly website: Your franchisees’ website is the foundation of their online presence. It’s essential to create a user-friendly website that is easy to navigate, visually appealing, and provides all the necessary information about the franchise. The website should also be optimized for SEO to ensure that it ranks well in search engines.
  4. Use social media to build brand awareness: Social media is a powerful tool for building brand awareness and engaging with customers. Encourage your franchisees to create social media profiles on platforms like Facebook, Instagram, and Twitter. They should also regularly post updates, share industry news, and engage with their followers.
  5. Leverage email marketing: Email marketing is an effective way to stay in touch with customers and promote special offers and promotions. Encourage your franchisees to build an email list and send regular newsletters to keep customers informed about new products or services.
  6. Use pay-per-click advertising: Pay-per-click (PPC) advertising is a cost-effective way to drive traffic to your franchisees’ websites. Encourage them to create PPC campaigns on platforms like Google Ads and Facebook Ads to reach a wider audience.
  7. Build a strong reputation: A strong online reputation is crucial for any business. Encourage your franchisees to monitor their online reviews and respond to any negative feedback promptly. They should also encourage satisfied customers to leave positive reviews on platforms like Google My Business and Yelp.
  8. Provide ongoing support: Building a strong online presence takes time and effort. Provide ongoing support to your franchisees by offering training, resources, and guidance on best practices for online marketing. This will help to ensure that your franchisees are able to build a strong online presence and drive more sales.

In conclusion, building a strong online presence is crucial for franchisees to succeed in today’s digital age. By following these tips, you can help your franchisees build a strong online presence and reach a wider audience, build brand awareness, and drive more sales.

For more information on how to build your Franchise Marketing System, visit the FMS Franchise Site:  www.FMSFranchise.com 

Franchise Marketing: How to Qualify Your Franchise Buyer

Franchise Marketing and Sales are a unique process. One that balances the act of selling a business model with the process of qualifying truly effective business partnerQualifying Buyers. The difference between selling most products or services and franchises is that after you close a franchise transaction, you essentially have a business partner which has long term implications.  Franchise Marketing Systems specializes in the development of systems that will attract and close qualified franchise candidates for franchise models of different types and sizes. The process is designed specifically for the organization and the implementation can be managed entirely by Franchise Marketing Systems (FMS Franchise).

How to Qualify Your Franchise Buyer:

Qualifying a franchise buyer refers to the process of determining whether a potential buyer has the financial resources and motivation to purchase a product or service. This is typically done to ensure that the sale will close and to protect the seller’s interests. Here are some steps you can follow to qualify a buyer:

  1. Determine the franchise buyer’s budget: Find out how much the buyer is willing and able to spend on the product or service. You can do this by asking about their financial resources and any price range they have in mind.
  2. Assess the franchise buyer’s motivation: Determine why the buyer is interested in purchasing the product or service. This can help you understand their level of commitment to the purchase and whether they are likely to follow through.
  3. Evaluate the franchise buyer’s creditworthiness: Check the buyer’s credit score and financial history to determine their ability to pay for the product or service. You may need to request financial documents such as bank statements or tax returns to do this.
  4. Verify the franchise buyer’s identity: Make sure you know who you are dealing with by verifying the buyer’s identity. This can help protect you against fraud and other risks.
  5. Discuss the terms of the sale: Clarify the terms of the sale, including the price, payment terms, delivery dates, and any warranties or guarantees. This can help ensure that both parties are on the same page and that the transaction goes smoothly.

By following these steps, you can help ensure that you are dealing with a qualified and motivated franchise buyer who is able to complete the purchase.

For more information on how to qualify your franchise buyer and sell franchises, watch this: