FMS Franchise – Overcoming Obstacles to Staffing

How to Manage Staffing Your Business It is an interesting time to say the least, but one common factor for just about any business in today’s market (Pandemic / Post Pandemic) is the difficulties in staffing the day to day business. As a business owner, you are facing enormously unique obstacles above and beyond the …

Taking the Jump into Entrepreneurship

Recently, I had the opportunity to sit down with a former Army Ranger who had served time in Afghanistan and certainly had put in his time serving our country.  He had been planning his new business to provide professional body-guard/security services for the past year and a half.  It was hard not to feel for …

Chris Conner – Franchise Sales Vs. Support

The franchise development process requires effective marketing and selling to get the franchise network up and running. Franchise systems that do well in the early stages typically have a strong sales and marketing focus and the leadership many times excel in sales to a large degree. As the franchise system expands and the business matures, …

How to Generate Franchise PR

Franchising is a marketing and selling business which many times is driven by publicity and exposure for the brand.  Some great franchise systems were successful in their franchise recruiting efforts almost entirely by being effective at developing great PR for the brand.  What is Franchise PR?  Public Relations is exposure for a brand by using …

Chris Conner: Franchise Marketing

At the forefront of any good business model is a great marketing system.  Franchising is the art of duplication, so it makes sense that a solid franchise investment offers an excellent franchise marketing system.  The best franchises in the world are often closely correlated with the best marketing minds.  What effective franchise leaders have been …

Franchise Marketing Systems Toronto

When Chris Conner originally founded Franchise Marketing Systems, the franchise development work was focused largely in the United States with franchise systems working on domestic growth.  The business was new and the overall economy was difficult to say the least in 2009, so Franchise Marketing Systems didn’t have the means to expand outside of the …

Buying a Franchise – Knowing What You Are Buying

My consulting firm, Franchise Marketing Systems helps businesses become franchise models. Over the past several years, I have purchased franchises as part of my work in the industry. It has been interesting to say the least to see the other side of the relationship as a franchisee. Buying a franchise can be a confusing, scary …

Atlanta Franchise Tradeshow 2016

Franchise Marketing Systems will be sponsoring the September 2016 Franchise Expo held in Atlanta on 9/24 and 9/25.  The Atlanta franchise show is one of the countries strongest small market shows and will be this fall’s largest franchise marketing event.  The Atlanta franchise show consistently draws a large volume of franchise buyers to the event …