Buying a Franchise – Knowing What You Are Buying

My consulting firm, Franchise Marketing Systems helps businesses become franchise models. Over the past several years, I have purchased franchises as part of my work in the industry. It has been interesting to say the least to see the other side of the relationship as a franchisee. Buying a franchise can be a confusing, scary …

Atlanta Franchise Tradeshow 2016

Franchise Marketing Systems will be sponsoring the September 2016 Franchise Expo held in Atlanta on 9/24 and 9/25.  The Atlanta franchise show is one of the countries strongest small market shows and will be this fall’s largest franchise marketing event.  The Atlanta franchise show consistently draws a large volume of franchise buyers to the event …

How to Grow Your Small Business

I am a small business owner, Conner and Associates, LLC, DBA Franchise Marketing Systems, based in Atlanta, GA.   I fight the same fight you do every day of every week of every month.  Sometimes it seems like all odds are against you being successful and you just can’t do anything right.  Government regulations don’t seem to …

Are you Ready to Franchise Your Business?

I have spent the past 15 years working with brands who want to franchise their business and grow a brand through the franchise expansion model.  Our firm, Franchise Marketing Systems works primarily with start up franchisors and brands who have not offered or sold a franchise in the past, sometimes with mid-sized or mature brands …

Leveraging Technology to Franchise Your Business

Businesses that turn to franchising as a way to expand their brand into new markets generally have a significant learning curve they must overcome as they learn how to manage the responsibilities of franchising and franchise expansion.  A new franchisor is like a new business owner who is learning the ways, processes and steps they …

Franchise Marketing Systems – Dallas Franchise Show

Franchise Marketing Systems will be exhibiting at the Dallas, TX franchise exposition on 5/14 and 5/15/2016.  The Dallas franchise show is expected to be a strong showing as the Dallas market is considered to be one of the strongest in the U.S. for franchise industry growth and expansion across a variety of franchise fields.  The …

Chris Conner-Presenting the FDD

The Franchise Disclosure Document is a relatively complex document for most people.  Sometimes being in franchising for some period of time, it can be easy to overlook this and begin to forget that most buyers haven’t seen an FDD before and certainly the presentation of a 150 page franchise agreement isn’t helping your cause as …

Motivating Franchisees to Succeed without Driving them into Failure.

If you have started a business before that has failed, you certainly know what the feeling is like. Your rent payment seems like it comes every week and your customer’s payments get smaller in amounts and longer to collect every month. When a business is at that teetering point and will either fall into oblivion …

IFA Conference 2016

The IFA Conference 2016 – San Antonio, TX The conference yet again attracted large crowds of enthusiastic franchise professionals and industry experts from around the world.  The convention was held at the Henry B. Gonzalez Convention Center and attracted many of the world’s best in franchising.  Last year in Las Vegas, attendance numbered 3,880 and …