Franchise Funding Solutions

Creating Effective Franchise Funding Strategies

Every new franchise owner shares a common obstacle to growth, how to capitalize their new business venture. Starting a new business is always a complicated and many times difficult endeavor, but getting the funding to start your franchise business is step one and if you can’t figure this out, you won’t even get to the starting line of launching your business. Whether you are a new or existing business owner, it is crucial to ensure you have the financial capability to support the growth and operations of your existing business.

Franchise Funding Solutions was developed to help new franchise owners get the funds and capital needed in as efficient and effective of a way as possible. Whether a business owner needs funds to start a new business or franchise, the Franchise Funding Solutions professional team of consultants is ready to help grow and scale a brand. Prospective business owners and franchisors can leverage the team’s extensive industry experience and expertise to create the most efficient and effective funding strategy possible.

One of the first and maybe most important aspects of franchise funding is open, honest and diligent communication. The Franchise Funding Solutions team is not only experts in the franchise financing space, but also great people to deal with who have owned businesses and gone down the same path, so they understand the issues that a new franchise owner faces.

While there are many ways for new and existing business owners to get money, Franchise Funding Solutions is there for a business owner throughout the process, from SBA loans to self-directed 401(k), allowing the entrepreneur to focus on doing what they love. The Franchise Funding Solutions team comprises lending professionals who have run and owned franchise systems, leading to a genuine, honest and straightforward recommendation for all funding needs.

Franchise Funding Solutions was Designed By Entrepreneurs For Entrepreneurs

The vision of owing a business and starting a franchise can come to reality with the right partner working to manage the capital needs of a new business. Franchise Funding Solutions provides prospective business owners or franchisors with a one-stop source that helps explore various funding opportunities that suit a franchise owners needs.

Many business owners of this generation have shifted their focus to savings and other funding alternatives. However, these processes involve a lot of paperwork, phone calls, high-interest rates, and other hurdles to consider. As a result, most of them turn to traditional Individual Retirement Account (IRs) or 401k money. If you have retirement savings that you haven’t paid taxes on, we can help you decide how much money you can invest in a franchise or business.

A Wide Range of Franchise Funding Options

Regardless of your business expertise and experience, knowing the suitable funding options for your needs is vital based on the available choices. These decisions are critical, and business owners must grasp various funding options and alternatives to avoid putting their investment at stake. Suppose you are looking for a way to start or expand your venture without overthinking the potential financial risks. In that case, we recommend ROBs or Rollovers as Business Startups to ensure your 401(k) is used effectively by utilizing the unexploited source for investments. A 401(k) and IRAs’ pretax nature alleviates the potential financial risks usually associated with various funding options.

Another standard funding solution is a Small Business Administration (SBA) loan which we recommend for small enterprises needing financial help. Since the government backs SBA loans, you can use them to pay for costs involved in starting or expanding a business. Some costs include buying property, growing, starting up, and other costs. If you forfeit payment, the government will pay the lender the guaranteed amount.

If these options are not ideal or challenging to grasp, you can opt for a business line of credit that allows you to borrow money times, so you don’t have to worry about running out of money. Many small business owners usually opt for this funding option because of its benefits, such as seasonal sales cycles, cash flow issues, and access to working capital regularly. These are some standard funding options we can help you familiarize yourself with to ensure you make the right decision for your business needs.

Why Franchise Funding Solutions Could be Right for You

What sets us apart from other franchise funding firms is our quality of service and client experience. We believe our clients deserve respect and understanding rather than treating them like commodities. This approach has shifted our focus to service rather than sales, allowing us to serve you better. In addition, our expert team of advisors adheres to IRS requirements, meaning there are no shortcuts, and top-notch security is maintained at every level.

Leverage our 75 years of experience designing, setting up, and running funding plans to kick start your venture on the right foot. Then, when you finally decide to start your own business or scale your brand through franchising, we can guarantee a team of financial experts by your side throughout the process. Let us help you turn your business ownership dream into a reality without worrying about finances.

For more information on the Franchise Funding Solutions Platform, visit the site: https://www.franchisefundingsolutions.com/

Franchise Marketing Systems Team

When you are growing your business, one of the most important elements to successful growth strategies is having the right team in place to handle the responsibilities, provide bandwidth and execute your growth plans. When you franchise your business, the same important element comes into play where you need to have the resources and the team in place in order to effectively execute a franchise development plan. Franchise growth requires experience, dedication and a long term vision that is conducive to a well-structured and mutually beneficial business relationship with franchisees. The right franchise strategy, good franchise documents, solid franchise operations manuals and well thought out franchise training programs are all critical parts of a well put together franchise development program.

MEET THE FMS FRANCHISE TEAM:

FMS Franchise was designed to help brands get into the franchise expansion process and begin growing the brand through franchising with the appropriate franchise model and a team approach to launching and building the new franchise brand. What makes Franchise Marketing Systems unique is the long-term approach to the franchise development relationship, where the FMS team works with the brand to execute the marketing, sales, franchise management and responsibilities that come with rolling out a new franchise model. As your brand grows, you will be able to justify and afford full time, in-house franchise staff members to work in your business with you. When you first launch your franchise, having the FMS Franchise team with you offers that team of professionals at a low cost, performance based model which many times is the bridge from franchise launch to franchise sustainability.

The Franchise Marketing Systems team is comprised of a great team of experienced franchise professionals and genuinely nice, solid people who care about the success of the client brands brought through the franchise process.

For more information on the Franchise Marketing Systems team or to discuss how to franchise your business, visit the FMS Franchise Site:

www.FMSFranchise.com

Poppin’ Stop

Franchise Launch

Do you have a dream of owning a successful business….and doing something you love and enjoy every day? Possibly something REALLY FUN like a Gourmet popcorn shop? The Poppin’ Stop Franchise offers interested individuals an opportunity to own and run a successful business without the hassle and long hours in the kitchen. If you possess the passion, drive, and business skills required, you can step into this vastly-growing industry with a team of professionals by your side throughout the business’s lifespan. Having been founded in 2014 by Amber Jacobs, we have grown our brand and equipped our team with the knowledge and expertise needed to provide exceptional customer service all the time. She later relocated her Poppin Stop location to Conyers, Georgia, in 2018, with the Mission to deliver a great experience every time with great product, a amazing experience and a lot of smiles every day.

We have a well-designed and proven business model designed to help you run a modern and sophisticated retail shop with multiple income generation channels. At the beginning of the decade, the popcorn industry was estimated to be a one-billion-dollar market. However, over the years, many handcrafted varieties have been increasing consumption in the country to approximately sixteen billion quarts annually. Since we opened our doors to the public, we’ve had years to develop a procedure and system that guarantees you a substantial piece of the market share.

The gourmet popcorn industry offers an inexpensive and scalable business opportunity if you are looking for a lucrative business. The Poppin Stop Franchise System Mission is always to provide our customers with a one-of-a-kind experience every time they pop in at one of our locations, and we can help you guarantee the same level of quality. Every member of our team goes the extra mile to ensure that you have all the support you need to run a successful venture.

A Strong Franchise Financial Model

With Poppin Stop, your gourmet popcorn outlet is more than just a kiosk business, but a lucrative venture in a multi-billion-dollar industry. We have built a locally and nationally recognized brand that offers customers a fresh batch of high-quality corn that’s popped frequently to maintain freshness. The numbers don’t lie, and our growing clientele is a testament to the success rate of our business model and the importance of continuous support. You can become part of our team by choosing to franchise with us, making your business ownership journey stress-free and profitable. Before venturing into any industry, assessing various aspects of the franchise system, such as understanding the potential for a strong ROI and comparing similar retail models, the Poppin Stop Franchise System stands in a league of it’s own.

Poppin Stop has over a decade of experience and a perfectly structured business model with numerous income potentials providing everything you need to run a successful business. Amber Jacobs takes a proactive approach by focusing support on all your franchise’s vital aspects that impact growth. If you choose to franchise with us, you can expect regular updates and research on techniques to improve customer experience without compromising product quality.

The Poppin Stop franchise offering allows you to leverage the experience of our management team and a proven track record, giving you an added advantage and competitive edge. We aim to help prospective franchise partners get the most from their investment with our appealing and fun gourmet popcorn opportunity that’s handcrafted to suit your specific needs and business structure. Whether you are a snack lover looking to invest in your passion, or a business-oriented individual wanting to break through one of the most profitable industries, we can help you get started on the right foot.

Why Poppin Stop Could Be Right for You

As a prospective franchisee, there are several things you need to consider before getting into a business partnership. Since Poppin Stop was launched in 2014, we have proven our business expertise by customizing a flexible franchise system and easily integrating it into your business style for optimum profits if you want to break through the gourmet popcorn industry without the challenges experienced by startups during the initial stages of the business. We are the ideal business partner for anyone interested in providing an exceptional customer experience and growing their exclusive location to one of the leading gourmet popcorn outlets.

The gourmet popcorn industry has experienced numerous changes in the past decade, and any prospective investor should account for these changes to ensure the business complies with industry standards and regulations. As one of the leading gourmet popcorn brands in the country, we have customized our business model to help you maneuver the industry seamlessly without risking legal infringements. Every member of our franchise fraternity enjoys superior support throughout the business’s lifespan in development, research, and team training, among other crucial aspects impacting growth and success.

Owning a Poppin Spot is a profitable business opportunity, and we can ensure everything is running smoothly through the continued support from our founder and other industry professionals. Let us help you actualize your dream to own a business and enjoy unmatched franchisor participation, helping you turn your investment into a major income-generating venture.

For more information on a fun and exciting Popcorn Retail Franchise, visit the Poppin Stop Franchise Site: https://poppinstopfranchise.com/

Precise Global Translation – Value and Quality Service

The Precise Global Translation Franchise

The decision to become part of a franchise requires insight and in-depth assessment of the mother company’s value and quality of services to ensure you make the best decision for your future. Precise Global Solutions has a team of industry experts who are experienced and certified, ensuring that every project is handled with the utmost professionalism. We aim to help all our prospective franchisees achieve the same level of dedication and commitment to their target audience without compromising the bottom line: Generating income. Since we started providing exceptional translating and interpreting services ten years ago, we have experienced many industry changes, allowing us to customize a business model that sets up your franchise for success.

Franchise Business ownership should be fun and feel like the business plan has been proven, vetted and straight forward, and that’s what we strive for with all our prospective franchise partners. Our franchise system is well-structured and easy to follow, alleviating any guesswork. We are taking the translation industry to a whole other level, and we are offering prospective franchise partners an opportunity to become part of the Precise Global Translation franchise family. Our highly-trained and experienced support team works with you to ensure you maximize customers’ experiences.

Over the past decade, we have achieved a great deal of success, a testament to the business model offered to our franchisees. We work with numerous businesses and institutions from different industries, which makes our system applicable across multiple sectors like law, medicine, pharmaceuticals, academics, science, and marketing, among many more. With our continuous support and a proven business model that’s properly stipulated in the Franchise Disclosure Document (FDD), you are guaranteed success with a significant return on investment (ROI).

The Precise Global Translations Franchise Experience

Our mission is to provide quick and efficient services to companies, international organizations, independent professionals, and institutions. Our ability to provide 100% reliable scientific, academic, legal, and marketing translation and interpreting has catapulted our brand to the top of the industry, allowing prospective franchise partners to leverage our established brand recognition and break into the market ahead of us the competition. The experience and expertise gained over the years are at your disposal to help you attain the same level of growth and success while meeting and exceeding client expectations with unmatched services.

Precise Global Translation has established a stellar track record, cementing the brand as one of the industry’s best translating and interpreting companies. As a nationally recognized brand, franchising with us gives you the advantage of appealing to an established audience. Startups in every industry starting from the bottom usually struggle to get the word out about their services and location, resulting in spending thousands of dollars trying to establish a structure for operations and revenue streams. We support all prospective franchisees, ensuring that such problems are eliminated before it stalls your success and growth.

Suppose you are looking to invest in your very own Precise Global Translation. In that case, this is the perfect time to take the leap and enjoy seamless business ownership with multiple income-generating avenues. Despite the numerous changes that have taken place in the industry, you can rely on our professional team for continued support and guidance across all the vital aspects of your business. As a certified and credited translation and interpreting company, you can trust our expertise when it comes to helping run a successful business.

We are taking translation and interpreting services to a whole other level by providing our franchise partners with a model that has been designed and redesigned over time, ensuring everything is dialed to perfection. Combined with our superior support system, you are guaranteed onsite and online organic traffic guaranteed to boost sales and profit. Unlike most companies in the industry, we provide the needed support throughout the lifespan of your venture so you can acclimate to the industry successfully.

Why the Precise Global Translations Franchise could be Right for You

Before deciding to franchise with a particular brand, it is vital to familiarize yourself with what makes them great to ensure you make the most out of your franchise location. Suppose you have a passion for owning and running your translation and franchising business and have an entrepreneurial background. In that case, you have the opportunity to step into one of the fastest-growing industries. We take the time to help prospective franchise partners incorporate our proven franchise system into their business structure for optimal success and growth.

We expect our franchise partners to satisfy several requirements to ensure they are the perfect fit to run a translation and interpreting company. Our company is founded upon credibility, efficiency, and quality, which is everything our franchisees get when you go into business with Precise Global Translation. Please take this opportunity to step into the translating industry with our experts by your side to ensure everything goes according to plan from the get-go. Take this once-in-a-lifetime opportunity, and actualize your business ownership journey.

For more information on the Precise Global Translations Franchise system, visit the corporate site: https://www.precisetranslations.com/

Physical and Sports Rehab Franchise

Dr. Heath – Franchise Launch

As the number of people seeking comprehensive, individualized, and highly skilled therapy services for rehabilitation purposes increases, Dr. Heath created the Physical and Sports Rehab system as a way to better address the patient’s needs and re-evaluate the way the traditional healthcare system approached rehabilitation services. After years of providing personalized rehabilitation services, Dr. Heath had discovered that emphasizing sport-specific assessment, diagnosis, and treatment programs provides a holistic approach to wellness and ultimately better results for the patients being served. The Physical and Sports Rehab Franchise offers individuals passionate about providing quality physical therapy services in their exclusive location an opportunity to step into this lucrative industry with an expert team by new franchisee’s side every step of business ownership journey.

The Physical and Sports Rehab team has had the privilege of treating people from all walks of life, as physical therapy is an ever-growing and diverse industry. The franchise support team has taken all their extensive industry expertise and knowledge into customizing a business model that incorporates continuous support throughout the lifespan of the venture. At Dr. Heath, we believe that the clients’ needs always come first, and we guarantee prospective franchisees the same level of commitment when they go into business with us.

Dr. Heath is a well-established physical & sports rehab facility founded on the need to help the public lead an active lifestyle that’s pain-free, especially athletes who have recently been injured and would like to bounce back. We have a professional team that provides continuous targeted support to ensure that every aspect of the business that impacts growth is developing at an excellent rate. Support ranges from marketing and training to operations and other areas affecting a return on investment (ROI). We welcome like-minded and driven entrepreneurs to join us in providing top-notch physical therapy treatment across the United States.

Why You Should Consider a Franchise with Dr. Heath

When providing comprehensive physical therapy services, Dr. Heath aims to take things a notch higher for the enhanced client experience. That’s why we take the time to educate prospective franchise partners on what makes Dr. Heath great so that we can help them achieve the same level of success with their business venture. Our franchise support team works closely with franchisees to help integrate our business model into their business structure and ensure that operations gel and flow seamlessly. We believe in providing support to all our franchise partners as an opportunity for them to leverage our extensive industry expertise and physical therapy operating systems.

The goal of every business is to ultimately turn a profit and create a strong financial opportunity, what is so great about the Physical and Sports Rehab franchise system is that you have th the opportunity for great financial results while truly helping people and creating a better healthcare experience. One of the advantages of owning and running your physical and sports rehab establishment is that no extensive industry knowledge or experience is required, and we can provide you with continued training to ensure that everything is dialed to perfection. Business ownership should be less-stressful and straightforward, and our business model ensures that you have all the vital information, guidance, and support at your fingertips. Avoid the hassle startups experience trying to get the word out about their services and location by franchising with a nationally recognized brand in physical therapy: Dr. Heath.

We are offering exciting franchisees a grand opportunity to grow in one of the most lucrative industries with the support of a professional team and a proven business model with multiple solid income-generating avenues. Dr. Heath is founded on the need to alleviate pain from the body, restoring a person’s physical wellness and agility. Our services include physical therapy, golf rehab, sports performance training, and PTS rehab works; we can ensure that your team is well-trained in providing these services to your target audience with the same quality and skill level. Venturing into any industry without the proper support can be challenging, and that’s why we allow franchisees to leverage our support and experience towards the growth and success of their business.

A Proven Business Model in the Physical Therapy Services Market.

As a prospective franchisee, it is vital to ensure that the business you are partnering with is worth its written paper. This requires one to critically assess the business model and the Franchise Disclosure Document (FDD) before committing to any franchise partnership. Dr. Heath provides a flexible and highly adaptable business model to ensure you kickstart your business ownership journey on the right foot. Our franchise support team also guides vital aspects of the business, like customer service techniques, staff hiring, administrative procedures, and many more, for maximum efficiency.

Our goal has always been to expand our operations with a team of dedicated partners as we eradicate pain across the country and help people live better lives. We can help you provide patients with the personalized attention and quality care they deserve as they embark on a physical, mental, and emotional wellness journey. Take this opportunity to own and run a successful Dr. Heath with a great opportunity to build your own business.

For more information on the Physical and Sports Rehab Franchise system, visit the corporate site:

https://www.ptsrehab.org/

FMS Franchise – Overcoming Obstacles to Staffing

How to Manage Staffing Your Business

It is an interesting time to say the least, but one common factor for just about any business in today’s market (Pandemic / Post Pandemic) is the difficulties in staffing the day to day business. As a business owner, you are facing enormously unique obstacles above and beyond the typical difficulties in finding and keeping good people. With the government continuing to “Stimulus” to the hilt, many positions are extremely hard to find people to work at all, much less bring talent and passion to the job. The reality is that the current circumstances will pass and that the impact of the Pandemic will begin to dissipate. This doesn’t change the fact that finding and keeping good people is always difficult, the current market circumstances have just exacerbated an ever-present issue that is always an obstacle for operating any type of business. The reality is that many employees are willing to work as hard as they need to in order to keep their job and not a whole lot more. The one’s that have the work ethic and drive to do more, many times will leave and chase bigger paying jobs or worse yet, become competition for your business.

When you franchise your business, you in effect address the staffing issue by putting owner operators in business for themself, but not by themself. Although this certainly does not mean Franchising is a silver bullet, the franchisee now becomes a vested owner operator and essentially takes the day to day management off the Franchisor’s plate. This incorporates the staffing of the location and business and the idea is that with the owner onsite every day, they are better positioned to find, develop and keep good people in the operation. It’s not a silver bullet, but by empowering the owner operator and giving them the opportunity to build a business that they own, you now have the most driven, passionate and consistent operator you could hope for. When they win, you as the franchisor wins and this allows you as the CEO of the brand to focus on bigger picture initiatives like growing the company.

There are many industry segments involved in franchising. You can find a franchise representing almost industry, but most of the franchise brands are in industry segments which tend to be labor heavy and require a significant amount of staff to operate. This includes business segments such as food service, staffing, retail, healthcare along with a variety of other markets. Brands such as Anytime Fitness, Brewster’s Ice Cream, Two Men and a Truck and UPS Stores would have had difficulty scaling to even a few locations, but through franchising were able to develop globally recognized brands in part because of the owner operator’s ability to address the staffing needs of each of these businesses. If the leadership were faced with the task of staffing each unit, this would be not only an enormous financial risk, but maybe more importantly extremely complicated and difficult to oversee that many employees. The reality is that even a handful of company owned locations creates a heavy burden on the CEO of the brand.

Franchising a business isn’t for everyone or every brand, but for those that fit the mold and are looking for ways to scale their brand into new markets, the franchise model could be the answer. Attracting and keeping human capital is even more difficult in today’s market making the franchise expansion model that much more attractive. For more information on how to Franchise Your Business, contact Franchise Marketing Systems (FMS Franchise) at www.FMSFranchise.com

Franchise Marketing Systems FCC Award

7/01/2019 – Atlanta, GA – Franchise Marketing Systems was awarded a preferred vendor award with the Franchise Consulting Company in Cancun Mexico this past week. The preferred vendor award is issued by Franchise Consulting Company to vendors who work closely with the franchise brokerage association. The Franchise Consulting Company has over the past three years developed a leadership position within the franchise industry as an innovator and disrupter in the franchise brokerage industry and achieved incredible success within the industry in a short time period. Franchise Marketing Systems has worked with the Franchise Consulting Company since early 2018 and developed an incredible relationship as a vendor to the network.

The Franchise Consulting Company is a professional network of franchise consultants around the globe who provide franchise consulting services to businesses and people considering franchising or licensing. Nick Neonakis founded the company in 2016 with a vision for changing the franchise brokerage industry and implementing a model different from what had been in in the past. The network is comprised with in a wide range of industry professionals who bring excellent franchise experience in the franchise business as franchisors, franchisees and executives from within the franchise market. The network has been incredibly effective in developing franchise brands and executing franchise development campaigns. Franchise Marketing Systems has since 2009, worked closely with new franchise brands to build, design and execute franchise expansion programs. Chris Conner founded Franchise Marketing Systems having been in the franchise industry doing franchise development work since 2002 and today the firm has 27 consultants located throughout the U.S. and Canada.

Franchise Marketing Systems is thrilled to be recognized as a preferred vendor and is ecstatic about the relationship in working with the Franchise Consulting Company. Not only has the relationship been productive, genuine and strategic, but the potential for growth going forward is immense. Everyone on the Franchise Marketing System’s team is enormously grateful for being part of the FCC and thankful to Mr. Neonakis for allowing FMS to be part of the franchise consulting Network.

For more information on the FCC, vision the corporate site:

The Franchise Consulting Company

For more information on Franchise Marketing Systems, visit the corporate site:

Franchise Marketing Systems

Taking the Jump into Entrepreneurship

826-02353716 Recently, I had the opportunity to sit down with a former Army Ranger who had served time in Afghanistan and certainly had put in his time serving our country. He had been planning his new business to provide professional body-guard/security services for the past year and a half. It was hard not to feel for him, he had clearly done so much for our country and now was sort of wallowing in his own thoughts on what to do next. In working with franchise investors and potential business owners who are researching and trying to understand whether to get into business, this scenario seems to play out quite often. The fear, anxiety and thought of getting into business tends to plant people’s feet in concrete and they can’t bring themselves to take the leap. This is a problem not only for people individually as it is my belief that small business ownership is the best, most effective way for people to take control of their future and truly realize their potential as a working professional. The second issue for the overall picture is that less and less people are starting businesses as the rate of entrepreneurship across the country has been declining for some time which does not bode well for our overall economic health.

So where are we going wrong and what can we do about it? Well, if we start with the former Ranger example, a lot of the issue starts with education and support for people considering starting a business. The SBA offers some great programs through SCORE and there is a lot of great information on the web available to anyone willing to spend the time to read them. The key to getting people confident enough to start a business is helping people develop a solid plan. Knowing the risks, planning for how to overcome them and understanding the roadmap to get to profitability helps people make the decision to become a business owner. Second, one of the bigger issues has been funding, although lending has become easier since the crash, it still can be difficult to get a loan to start a business. By having a great plan and understanding what money is available up front, a potential entrepreneur can save themselves heart-ache and wasted energy looking into businesses they can’t afford. From my perspective with Franchise Marketing Systems, franchising can always be a viable option for a new entrepreneur who hasn’t started a business. The roadmap, business plan and entire system should be provided to the franchisee immediately upon signing the franchise agreement. The good franchises help take a lot of the legwork and uncertainty out of the new business launch.

The reality is that starting a business should make someone nervous. The statistics for success vs. failure are not very enduring showing success rates for new businesses as low as 4% after the first five years in business. From my work in franchising and working in small business, most of these failures come down to lack of funding, poor planning or poor execution. All of these could be addressed if the potential business owner spent the time and even money planning for how they would execute their small business venture. Whether it is a franchise or a pure small business, check the funding requirements, understand the consumer market, make sure there is a plan for how the business will get to profitability and that there is enough cash in the bank to get to that breakeven. The great thing about business is that when you break it all down, it’s pretty simple, you need to bring in more dollars than you spend to make a business work. Almost 70% of small businesses in the U.S. are operated from home, so the initial investment to start a new business is a lot more attainable for most and the lifestyle aspect of business ownership is extremely compelling. I for one can attest to the excitement and value of starting a new business, I started Franchise Marketing Systems in 2009 and looking back, it was one of the best decisions personally I’ve ever made. There is a business for everyone, you just need to find the right fit and then build a great plan you can execute.

Chris Conner

President

Franchise Marketing Systems

www.FMSFranchise.com

Chris Conner – Franchise Sales Vs. Support

The franchise development process requires effective marketing and selling to get the franchise network up and running. Franchise systems that do well in the early stages typically have a strong sales and marketing focus and the leadership many times excel in sales to a large degree. As the franchise system expands and the business matures, the need for operational management and support becomes a bigger issue and of greater importance to the success of the franchise brand. This transition from sales to support can be cumbersome for some organizations and business leaders making the franchise development process difficult. As an entrepreneur considering whether to franchise your business model, this dynamic should be understood and evaluated prior to launching a new franchise system. Start with a self-evaluation and understand what you are good at and what you are not good at, it’s ok to have weaknesses, it’s not ok to pretend you don’t have them. Great Franchisors have weaknesses, but they understand what they are and know when to hire people to manage the aspects of the business they can’t handle on their own in order to achieve long term success.

The sales component of franchising requires several key elements to be effective and should be defined up front in order to successfully sell your franchise model. First, have a great brand and image in place so that you look, present and show your best to prospective franchise investors. Your website, logo, store design, consumer marketing materials and anything that presents who you are needs to be done right and done well. Second, understand where franchise investors look to buy franchises and what it takes to get your brand in front of them. Yes, it cost money to advertise your franchise and yes you will need to intentionally drive traffic to your franchise offering. Plan on a marketing and advertising your brand as a franchise to put the offering in front of the right people. Finally, franchise sales takes focus, time and effort to make it work. If you aren’t interested and capable of selling larger investment opportunities, find someone who is and can focus on the sales effort to get results from your franchise sales campaign.

The operations and support side of the business is a different set of responsibilities and focus. After the franchise system gains traction, the support, training and operating responsibility to the franchisor becomes enormously important. Good franchisors have excellent training systems and operational support structures in place. Franchisees expect to see value from the relationship following the purchase transaction which can be a difficult dynamic for the franchisor to continue showing franchisee’s reasons to pay a royalty. Franchisor’s who excel in operational and management support are comfortable doing regular site visits, have excellent franchise marketing systems in place to help franchisee’s market and build their business and look at their franchisees as partners in the business with them. They believe that the franchisee’s success in the network is their success and everything they do relates back to helping franchisees improve their bottom line and see more value in being part of the network.

Christopher Conner
President
Franchise Marketing Systems
Chris.Conner@FMSFranchise.com

How to Generate Franchise PR

Chris Conner, Franchise PR, Franchise Marketing Systems

Franchising is a marketing and selling business which many times is driven by publicity and exposure for the brand. Some great franchise systems were successful in their franchise recruiting efforts almost entirely by being effective at developing great PR for the brand. What is Franchise PR? Public Relations is exposure for a brand by using credible sources to publish information and stories on the brand, what makes franchise PR unique is a focus on exposure through resources that are relevant to franchise investors.

One of the primary means for franchise recruitment that Franchise Marketing Systems has found for new franchise brands is to leverage Franchise PR to generate organic leads and develop credibility for the brand. In cases where new franchise brands are able to generate stories placed with news sources such as Entrepreneur, Inc., Money Magazine or others like these, the franchise model is given an immediate boost and sometimes this makes the difference for a successful franchise launch.

What can a new franchise brand do to generate PR and how can you put your franchise in a position to get franchise exposure like this?

First, invest in your brand, look, feel and overall messaging. The cleaner, more professional and consistent your presentation is to the consumer, the more likely that you franchise presentation will be appealing and news worthy. Embrace and announce your unique value proposition. Whatever makes you different and worthy to the consumer will also be important to the franchise investor and everyone needs to be reminded of this differentiator as often as possible and in as professional of a communication as you can. Good differentiators will drive PR and news placement opportunities. Work with a Franchise PR professional. Franchise Marketing Systems has had significant success with several franchise PR groups including Fishman PR, All Points PR, No Limit and The Art Department. Whomever you choose to support your Franchise PR efforts, work with someone who knows and understands the process and has the resources to dedicate to selling the pitch.

One of the things I’ve learned in working with these PR groups is that the Public Relations model is like a sales presentation. The PR Agencies role is to know who to call and then to execute the sales process to get the message in front of the right people who might place the story. Franchise PR is not an accident, it is an intentional exercise that pushes a brand and creates awareness amongst the right people who have decision making power with media agencies. The results of well managed Franchise PR are impossible to argue, leads that are derived through PR close at an enormously higher rate than other lead sources, so it’s work the effort and investment.

Chris Conner

President

Franchise Marketing Systems

Chris.Conner@FMSFranchise.com