Chris Conner, Rick Slater, Canada Franchise Consultants

When Chris Conner originally founded Franchise Marketing Systems, the franchise development work was focused largely in the United States with franchise systems working on domestic growth.  The business was new and the overall economy was difficult to say the least in 2009, so Franchise Marketing Systems didn’t have the means to expand outside of the U.S. and through organic growth.  As the economy improved, so too did the opportunities for International growth and global franchise expansion work.  Mr. Conner was soon on planes to Dubai, Qatar, Canada, Mexico and other International markets supporting brands either coming into the United States or franchising into these international markets.

One market that always seemed to have continuous growth prospects was Toronto.  Toronto certainly has always been considered the business hub of Canada and the Canadian economy didn’t take the hit that the U.S. markets had during the recession due to more conservative lending practices during the real estate downturn.  Franchise Marketing Systems started with a select group of brands that were based in the greater Toronto market and supported the franchise growth for these brands to initially get some inroads into the market.  Defining the legal framework, understanding the marketing and sales channels and just getting to know the Canadian business practices and ways to communicate were all part of the learning process.  By 2014, Franchise Marketing Systems was exhibiting at franchise shows in Canada and marketing for over a dozen Canadian brands.  Clearly the market for Canadian franchising had opportunity.

In 2015, Chris Conner met a successful entrepreneur who was based in the Toronto market, Mr. Rick Slater who was interested in the franchise business and had developed a successful franchise brand in the past.  The two decided to develop a strategic partnership and open an office in Toronto using Mr. Slater’s current staff and facilities.  Mr. Conner was quickly aware that the majority of Canadian franchise brands wished to have local Canada-based franchise consultants support their growth.  The Franchise Marketing Systems Toronto Office was “opened” and as of December 2015, was located at:

Toronto, ON

Franchise Marketing Systems

118 Eglinton Ave West, Suite 208

Toronto Ontario M4R 2G4

Mr. Conner and the Franchise Marketing Systems development team (  are located in many key markets around the U.S. and now Canada supporting franchise growth and developing new franchise brands.  The Franchise Marketing Systems model is a performance based franchise development approach which has supported the growth of many new and existing franchise brands.  Franchise Marketing Systems client list (

For more information on how to franchise your business in Canada or to market franchises into Canada, contact Mr. Chris Conner or Mr. Rick Slater:


Published by franchisemarketingsystems

Chris Conner is a franchise development specialist who founded Franchise Marketing Systems (FMS Franchise) in 2009. With over a decade of experience in developing, strategizing and executing franchise programs, FMS Franchise and Mr. Conner have worked with over 700 different franchise programs throughout the United States, Middle East, Australia, Europe, Central America and South America. The FMS Team today is comprised of almost 40 franchise consultants who work directly with new and existing franchise systems. As of today, FMS has sold over 8,000 franchise units across the brands they have worked with.

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1 Comment

  1. Franchising in Canada is a unique market from the U.S., most don’t realize how different doing business in Canada can be. Work with consultants based in Canada when developing a brand in that market.

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