Building a Franchise Strategy requires time, focus and energy to understand the market, build a model for franchise success and effectively take a brand into the scaled model of franchising.
Franchise Fees need to accurately be positioned to make sense with in a market vertical. Royalties should account for support expenses, staffing and marketing to continue the growth of a healthy franchise system. Regional franchise cooperative funds and marketing funds should be positioned to add value to a franchisee’s relationship over time. The planning that goes into building a franchise system is possibly the most important phase of launching a new organization into the franchise marketplace.
Plan for success in franchising with the right people, experience and documentation behind a new brand launch.