Franchise Strategy PlanningBuilding a Franchise Strategy requires time, focus and energy to understand the market, build a model for franchise success and effectively take a brand into the scaled model of franchising.

Franchise Fees need to accurately be positioned to make sense with in a market vertical.  Royalties should account for support expenses, staffing and marketing to continue the growth of a healthy franchise system.  Regional franchise cooperative funds and marketing funds should be positioned to add value to a franchisee’s relationship over time.  The planning that goes into building a franchise system is possibly the most important phase of launching a new organization into the franchise marketplace.

Plan for success in franchising with the right people, experience and documentation behind a new brand launch.

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