A structured and well defined franchise sales process makes for a more effective recruitment campaign. The best franchise sales models have critical points where a buyer is either granted permission to continue through the sales model or stopped due to a lack of participation or qualification.
Good franchise sales processes have a key franchise buyer identified and lay out a strategy for how this buyer will be introduced to the sales cycle and franchise buying process.
Franchise Sales Strategy requires perspective, experience and time in the franchise marketing and sales field.
Franchise Marketing Systems 