Franchise Brochures and Collateral Materials should incorporate all of the positive and compelling aspects of your franchise brand that could potentially interest a franchise buyer.
Create the message and understand what value proposition will attract the right buyer. Leverage this message and capitalize on it with reinforcing points throughout your materials, brochures, website and forms.
Create franchise evaluation forms that ask the right questions and offer the buyer an opportunity to tell you about their experience and qualifications as a franchisee.
Franchise Marketing Systems 