The franchise development process requires effective marketing and selling to get the franchise network up and running. Franchise systems that do well in the early stages typically have a strong sales and marketing focus and the leadership many times excel in sales to a large degree. As the franchise system expands and the business matures, …
Continue reading “Chris Conner – Franchise Sales Vs. Support”
Franchising is a marketing and selling business which many times is driven by publicity and exposure for the brand. Some great franchise systems were successful in their franchise recruiting efforts almost entirely by being effective at developing great PR for the brand. What is Franchise PR? Public Relations is exposure for a brand by using …
At the forefront of any good business model is a great marketing system. Franchising is the art of duplication, so it makes sense that a solid franchise investment offers an excellent franchise marketing system. The best franchises in the world are often closely correlated with the best marketing minds. What effective franchise leaders have been …
Chris conner talks about taking a business from good to great and how this impacts a businesses readiness to franchise their business model into new markets.
When Chris Conner originally founded Franchise Marketing Systems, the franchise development work was focused largely in the United States with franchise systems working on domestic growth. The business was new and the overall economy was difficult to say the least in 2009, so Franchise Marketing Systems didn’t have the means to expand outside of the …
My consulting firm, Franchise Marketing Systems helps businesses become franchise models. Over the past several years, I have purchased franchises as part of my work in the industry. It has been interesting to say the least to see the other side of the relationship as a franchisee. Buying a franchise can be a confusing, scary …
Continue reading “Buying a Franchise – Knowing What You Are Buying”
Franchise Marketing Systems will be sponsoring the September 2016 Franchise Expo held in Atlanta on 9/24 and 9/25. The Atlanta franchise show is one of the countries strongest small market shows and will be this fall’s largest franchise marketing event. The Atlanta franchise show consistently draws a large volume of franchise buyers to the event …
I am a small business owner, Conner and Associates, LLC, DBA Franchise Marketing Systems, based in Atlanta, GA. I fight the same fight you do every day of every week of every month. Sometimes it seems like all odds are against you being successful and you just can’t do anything right. Government regulations don’t seem to …
I have spent the past 15 years working with brands who want to franchise their business and grow a brand through the franchise expansion model. Our firm, Franchise Marketing Systems works primarily with start up franchisors and brands who have not offered or sold a franchise in the past, sometimes with mid-sized or mature brands …
Continue reading “Are you Ready to Franchise Your Business?”
Businesses that turn to franchising as a way to expand their brand into new markets generally have a significant learning curve they must overcome as they learn how to manage the responsibilities of franchising and franchise expansion. A new franchisor is like a new business owner who is learning the ways, processes and steps they …
Continue reading “Leveraging Technology to Franchise Your Business”
Franchise Marketing Systems 